These three mood boards were commissioned by a freelancer working on a TraidCraft campaign for real coffee in church. She wanted to present these boards during an internal meeting to facilitate discussion on promoting the ethics / production vs relationships vs high end quality.
Traditional mood board using corporate colours and highlighting the fair trade and production side of coffee.
Contemporary mood board highlighting relationships and people in the context of after church coffee.
High end mood board highlighting quality and professionalism of post church coffee service.

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